Magazine front page - mock up

Questionnaire analysis

Questionnaire, second draft.

After taking all of the information from my analysed first draft, I created my second draft of the questionnaire, here it is below:

My Questionnaire

This is my very first questionnaire that i created. I handed it out to a variety of people who would fit in with my target audience, and asked them to fill it in. I then read over the answers that i was given, and checked to see if the answers i was getting back were irrelevant with what i was wanting to find out; what genre people were interested in. If there was a question which provided me with useless information, such as Q14 (was basically the same as Qd) i would scribble it out. I then decided that visually, the questionnaire wasn't very appealing, as my target audience love colour and pictures, so i thought that on my second draft, images and colour would be included. I also noticed that some questions were not able to be answered if the question before meant that a 'No' answer was previously given. Therefore i decided that at the end of these type of questions, a simple "If yes, please go to Q10, if no, please go to Q12" should be given, which guided the participants in the correct direction. The first draft also made me realise that whilst analysing the results of the questionnaire, there was no where to write down notes etc. so a margin down the right hand side of the page should be left for admin use.

Questionnaire's

I created a questionnaire consisting of both open and closed questions; the aim being to find out what genre of music my target audience (15-25 year olds) are interested in. I found this task quite difficult, as i often thought of questions that would not suit the questionnaire and would provide me with information that was not needed. Today I handed out my questionnaire to 5 of my target audience, and asked them to complete it.

What research should I use?

I have recently looked at different types of research that could be undertaken, in which are appropriate for what I am doing; finding out the genre of music my target audience are interested in. A group discussion was held, which included discussing in detail qualitative, quantitative, primary and secondary data, where we would give examples of each. Triangulation was also introduced, the idea that more than one method is being used to research . This discussion has benefited me with my coursework as it enabled me to see that a questionnaire would be the best research method for me, as i could receive both quantitative and qualitative data; the triangulation between method. It also meant that i could hand it out to a large sample, and it is an easy way to get data from students etc. as it was easy for them to fill out anonymously:).

Core Buyer

A core buyer is your typical consumer of a magazine. This image shows an example of what a typical buyer of my music magazine will look like. My target audience is both males and females, aged between 14-25, with the majority still being students at school. My readers general interests would include music, going out with friends, gossip, parties, celebrity lifestyles, fashion , technology etc. During this time of the year, my target audience will have a low disposable income, as they are students and society is going through a recession at the moment.